Before you spend $1 on ads, you must be able to see if they are working. This is called
Conversion Tracking:
Action: Create a free Google Analytics account.
Setup: Copy the "Measurement ID" from Google and paste it into your Google Sites Settings > Analytics section.
Goal: This allows you to see how many people clicked your link versus how many people actually stayed on your site.
Step 2: Choose Your Primary Platform
Don't try to be everywhere. Pick the platform where your specific customers hang out:
Google Search: Best for high-intent buyers (e.g., people searching for "business consultant").
Meta (Facebook/Instagram): Best for visual products or services that need an explanation.
TikTok: Best for reaching a younger demographic through fast, viral storytelling.
Step 3: The "Five Dollar" Test
Most beginners lose money by spending too much too fast. Use this Lean Strategy:
Set a daily budget of only $5.00.
Run the ad for 4 days.
The Math: For $20, you will get roughly 15–40 clicks.
If zero people buy or sign up after 40 clicks, your "offer" or your "website" needs to be fixed before you spend more money.
Step 4: Writing Ad Copy that Converts
Use the A.I.D.A. formula for your ad text:
Attention: Start with a bold question (e.g., "Ready to launch your business today?").
Interest: Share a surprising fact (e.g., "Did you know you can start a platform for $0 upfront?").
Desire: Tell them the benefit (e.g., "Skip the confusion and follow our 24-hour roadmap.").
Action: Tell them exactly what to do (e.g., "Click the link to get started.").
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